The housing market is no place for an inexperienced developer these days. Homebuyers are exceedingly cautious about purchasing any type of property, and a developer needs to have a complete understanding of the market it wants to serve and the ability to deliver a product that satisfies that market completely. Intracorp Southern California has this understanding, and Regional President Peter Lauener says it is demonstrating that with its latest project, the row3, a single-family development in the West Hollywood area of Los Angeles. 

As an independent member of the larger Intracorp Companies family, Intracorp Southern California specializes in developing residential projects throughout Southern California, San Francisco and Hawaii. Lauener says the key differential between Intracorp and other developers in the region is the company’s willingness to tailor its developments to the specific needs of the market. 

“Intracorp is a West Coast urban developer that provides flexibility in the use of space and designs we bring to market,” Lauener says. “We’re not boxed-in in the type of product that we deliver.” 

The Censorio Group of Companies is comfortable being a smaller player in the large Vancouver metro area condo market. “We’re not trying to compete with the bigger companies here, we just want to carve out our own niche and be successful as a specialty developer,” says President and CEO Peter Censorio, who started the company in 2003 as an interior design firm. “Because we’re smaller, we can go the extra mile to differentiate ourselves in our markets.”

Since 2006, the company has added development, design, construction and marketing to its list of specialties. “Controlling all of those things in-house gives us the ability to react quickly and personalize our projects,” he adds. 

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