Clarity Homes


Clarity Homes works to build more homes with unique character, enduring elements and built-in value for another 20 years and beyond.

By Bianca Herron

Clarity Homes was started with one goal in mind in 1998: to provide affordable luxury homes in Fort Worth, Texas. Since its inception, the family-owned company has remained true to providing its clients with what they want: high-end design at a price they can afford.

Clarity Homes has continued to build in Fort Worth, selling custom homes to everyone from millennials to empty nesters. The company has also expanded to highly sought-after surrounding communities including Benbrook, Aledo, and Westworth Village.

“We began as a family business and remain under leadership of the dynamic husband and wife duo of Will and Leslie Bannister,” Head Designer Samantha Karcher says. “We are driven by design and guided by a love for people. We also have a heart for Fort Worth and enhancing the city we live in.”

The sixteenth largest city in the United States, Fort Worth is a vibrant town built on community, culture and family values, she adds. “Where the west begins, Fort Worth is commonly known as the largest small town in America,” Karcher explains. “The architecture is rooted in culture that is robust, refined and resolved. Our homes reflect these values with classic appeal and enduring elements. It is not uncommon to see a Tudor-style home, modern farmhouse, sophisticated cottage, or an authentic craftsman-style Clarity home in a city with a rich history.”

In Control

Clarity Homes builds customized homes from the ground up as well as spec homes to guarantee its clients have access to options that best suit the time frame they are seeking. The company is also committed to providing its clients with ideas they see in magazines at an affordable price.


“We don’t take lightly the honor of providing the best product at the best price to create communities with lasting value in a city we love and call home,” Karcher says. “For us this means from start to finish we offer everything in-house to expedite the process. We ensure our clients’ homes are built with the utmost detail, trusted expertise and forethought.”

From its in-house designers to its sales team and skilled builders, Clarity Homes’ “highly equipped” expert team walks through each step of the process with clients as they design and build their dream homes, according to Karcher.

The company’s client process begins with its sales team, who are equipped to welcome clients into the process, as they are educated on the best product for their price points. “Through the work of our skilled sales team, we ensure that our clients are given ample time to review, design and have all questions answered in order to confidently begin the build process,” Karcher explains. “We currently have three model homes open for viewing throughout our communities, each flowing with unique style to inspire our clients.

“Captivated by diversity, we passionately provide effective ways to design and build homes that speak to the unique style of each of our clients,” she adds. “We work to bring the pieces of each client’s heart and interest out into their surroundings.”  

Clarity Homes approaches its jobs from a holistic perspective. From concept to completion, it employs a team that ensures the job is done right and efficiently. “We have a team of experts at Clarity Homes with various skill sets,”Karcher explains. “We have estimators, a sales team, and a design and build team.”

In addition, Clarity Homes prides itself on partnering with the best subcontractors. “Once a job is in motion, our superintendents oversee the project as our subcontractors take it from concept to completion,” Karcher says, noting that the company has longstanding relationships with many of its subcontractors.

High Standards

One of Clarity Homes’ recent projects includes 504 Point Vista Drive. Located in Aledo, the model home is featured in the company’s latest development, in partnership with JRH Partners, Parks of Aledo at Point Vista.

The initial planning process began in early 2016, with the design of an innovative floor plan inspired by natural elements, southern charm, and timeless design, we began pulling together concept boards centered on the idea of livable élégance,” she says. “This conviction drove us to design a model home that made a statement ahead of its time.” ClarityInfo

With a love for affordable luxury, Clarity Homes desired to create a home where style, function, and affordability co-exist. The company broke ground in early 2017 on the two-story, 3,100-square-foot house with four bedrooms and three-and-a-half bathrooms. It also features smart home cameras and energy-efficient building materials, hand-scraped hardwood floors, designer lighting, interior brick arches and custom cabinetry, many of which are standard for Clarity.

“The driving factor in design was a desire to create a classic home ideal for hosting as well as everyday livability,” Karcher says. “This begins the moment you walk in as you are warmly greeted by arched stairs opening to a sprawling two-story entryway. The open concept continues to the chef’s dream kitchen adorned with Lucite statement pendants that graciously opens to a vaulted living room area with a brick fireplace and mantle that leaves quite an impression.

“Warmth and classic architecture invite conversation and connection,” she continues. “Last but not least, our design team was passionate about creating an oasis. This resulted in a dual space master retreat, which upholds privacy and rejuvenation.”

The model home’s Tudor-style exterior represented elegance for Clarity Homes’ design team, she adds. “It had a noteworthy staying power,” Karcher explains. “For Point Vista, this meant a steep gable with metal accents and timeless curb appeal finished off by a light brick color matched with a robust front door color. The focal point of the exterior is, and was, designed to be the stately gable to invite the eye while making a lasting statement.”

Ultimately, Point Vista is different from anything else in Aledo, according to Karcher. “We sought to provide the ideal Aledo urban living,” she says. “This neighborhood was created with the purpose of community connection, rarified living and enjoyment of outdoor spaces. With that said, the home we designed reflected this from its genesis to completion.”

Point Vista’s location in Aledo, which is about 20 minutes outside of Fort Worth, also makes the project unique. “Known for its family values, committed community, serene landscape and high-rated school district, Aledo is thriving,” Karcher describes. “A refined Clarity home built for connection and complete with thoughtful, cutting-edge design elements is a perfect fit for this warm and friendly community centered on connection.”

Looking Ahead

Clarity Homes believes a powerful community begins at home. “This is our driving passion,” Karcher says proudly. “As we celebrate 20 years in business next year, we can see the payoff of hard work, providing the best product at the best price and the importance of community connection.”

As the company moves forward, Clarity Homes expect to continue growing throughout the Dallas-Fort Worth metroplex. “We aim to inspire as we build more homes with unique character, enduring elements and built-in value,” Karcher concludes. “We are committed to remaining on the cusp of technology, design and excellent building practices. The sky is the limit for our team.”

Sidebar -- Thinking Ahead

Clarity Homes’ greatest challenge is land accessibility. The growing population of the Dallas-Fort Worth metroplex makes securing affordable land difficult.

“We are overcoming this by offering new homes in communities surrounding Fort Worth that offer just a short drive in town, or building inside the loop in areas that are undergoing various levels of redevelopment,” Head Designer Samantha Karcher says. “Fort Worth is transforming daily and we are consistently pursuing new, undiscovered places to build a Clarity home.”

Sidebar -- Community Impact

Community involvement is very important to the Clarity Homes team. The company knows that with each home built, it has the opportunity to enhance its city and add value, according to Head Designer Samantha Karcher.

“For us, this is just the beginning,” she says. “This comes from a belief that our city is the result of taking personal responsibility and giving back. Our company is locally involved with Victory Temple Ministries, Fort Worth Younglife, Gladney Adoption Center, Tarrant Net Inc. and TCU Neeley School of Business, to name a few.”

Sidebar -- Satisfying Work

Head Designer Samantha Karcher says her favorite project to date is the Bohemian-inspired model home in Fort Worth, Texas’ new River District. “Anchored by the Trinity River, the River District Fort Worth is a locally-cultivated community in west Fort Worth offering the best in outdoor pursuits, indoor environments, new neighborhoods and chic restaurants,” Karcher explains. “Our team was tasked with designing a home in this up-and-coming area fit for urban living, yet one that complemented the natural landscape of the Trinity River and active culture.

“My team is most proud of the home we designed,” she adds. “We rethought spaces and created an urban dream with expansive living spaces, energy efficiency and memorable character.”

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